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Case Study – Local SEO

Google My Business Management

Local SEO in Nyon

This “Latin” restaurant in Nyon had a very local clientele and called on Adineo to
reach a more touristy clientele, but also to position itself on keywords related to the particularity of its cuisine.

Visitors on ''restaurant nyon''
Increase of more than 100%
Calls
Increase of 40%
Ranking gain for ''restaurant nyon''
+ 13%
Website views
Improvement of 54%

Initial situation

The café Bel-Ami restaurant was ranked 14th for the keyword ”restaurant nyon”. It reached a local clientele but wanted to develop its business with a different clientele.

Method

We analysed the business and set clear objectives with the manager of the restaurant café Bel-Ami. After fully setting up their page, we tried to create quality content and fully optimize the different aspects of its Google My Business page.

Results

The first gain in ranking appeared after 3 weeks and the restaurant ranked in TOP 3 after 2 months. By analysing the number of calls, itinerary searches and the number of clicks to the website, we can estimate a contribution of more than CHF 120,000 in annual revenue through our Google My Business Local SEO offering.

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Before

  • 14th: nyon restaurant
  • Number of calls: 215
  • Initerary searches: 471
  • Website visits: 1'100

Quarterly results

After

  • Top 5
  • Number of calls: 282
  • Itinerary searches: 573
  • Website visits: 1,300

Quarterly results

What our customers say about us:

Testimonials