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Full Google Ads campaign management for Tradukti - Translation Agency
Tradukti is a small translation agency based in Switzerland. It offers a wide array of services ranging from document translation to website translation. Before working with Adineo, Tradukti had a Google Ads campaign that was not optimized. The following case study is based on a Google Ads campaign we executed for Tradukti to increase the number of conversions and leads generated, as well as to increase brand awareness.
Testimonial
01
« Adineo has allowed us to optimize our Google Ads campaign. They are professionals who care about the things that really matter. We increased our ROI during the first month of launching their new campaigns. We highly recommend if you have the chance to work with them. »
Full Google Ads campaign management for Tradukti - Translation Agency
Tradukti is a small translation agency based in Switzerland. It offers a wide array of services ranging from document translation to website translation. Before working with Adineo, Tradukti had a Google Ads campaign that was not optimized. The following case study is based on a Google Ads campaign we executed for Tradukti to increase the number of conversions and leads generated, as well as to increase brand awareness.
Testimonial
01
« Adineo has allowed us to optimize our Google Ads campaign. They are professionals who care about the things that really matter. We increased our ROI during the first month of launching their new campaigns. We highly recommend if you have the chance to work with them. »
Case Study - Traducta
Before
- Average CPC: CHF 1.69
- Conversions: 42
- Cost per conversion: 13 CHF
- ROAS: 3.85
CPC = cost per click
Conversion = here, filling out a form on the site
ROAS – Return On Ad Spent
After
- Average CPC: CHF 1.69
- Conversions: 42
- Cost per conversion: 13 CHF
- ROAS: 3.85
CPC = cost per click
Conversion = here, filling out a form on the site
ROAS – Return On Ad Spent
Initial situation
Traducta’s Google Ads campaign was not optimized at all. Only a few general keywords such as “translation agency” or “English French translation” were targeted. There was also a lack of a precise way to measure what results were achieved through the Google Ads campaign. According to their estimates, the number of leads generated was about 25 per month.
Method
We first installed a conversion measurement system. We record a conversion every time a person clicks on Traducta’s ad and then fills out a form on the site. We then restructured their campaign into thematic ad groups (e.g. web translation) and performed a more thorough keyword research. We’ve also set negative keywords so ads don’t appear for non-targeted customers (for example, the keyword “free” because Traducta only offers paid services). We also tested several versions of the ads through A/B testing. Then we continuously optimized the campaign by improving quality score, bids, devices and audiences.
Results
We first managed to reduce the CPC (cost per click) by 32% and increase the number of conversions by 68%. This allowed us to reduce the cost per conversion from 22 chf to 13 chf. We then looked at the ROAS (Return on Ad Spent), the return on investment of an advertising expenditure. Because we knew the conversion rate (the number of people who fill out a form on the site and then end up buying) and the average profit per customer, we were able to calculate the ROAS using the following formula. ROAS – (Number of conversions / Conversion rate) – Average profit per customer. We were able to increase the ROAS from 2.2 to 3.85. This means that for every 1 CHF spent on advertising, Traducta now earns CHF 3.85. Thanks to Adineo, Traducta was able to get more of its advertising budget.
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